How to know if an email has been read in Gmail

Currently, there are many extensions to check who reads your emails and who does not. But many need to be updated or whose performance could be better. In this section, we will show you the best extensions to know if they read your emails in Gmail.

Mailtrack

Mailtrack is an extension for tracking your emails, and it’s one of the best ways to know if your email has been read. It is available for both Chrome, Firefox, Opera and Microsoft Edge. This extension has a free version that works perfectly to carry out the activity that concerns us. Suppose what you are looking for is something more complete. In that case, you should upgrade to the PRO version, as it includes a multitude of functionalities, among which stands out: an activity panel, the application works for Android, it includes tracking email clicks, etc.

But as we said before, if you only want to know if the recipients read your email, the free version will greatly help you. Installing this extension is extremely easy; all you have to do is:

• Enter the official mailtrack page.
• Press the “Install for free” button.
• Click on the “Add to Chrome” button.
• Connect with your Gmail account.

After carrying out these simple steps, you can check who reads your emails and who does not.

Rmail

This is another extension that we must recognize since this company is constantly updating this application, so it is an option to take into account. Rmail is paid, but you can enjoy it for free since they give you a trial in which you can track 500 emails. The best is that they do not ask for your credit card, so if you don’t like it when you try it, you will not have any connection with this company.
Installing Rmail is different from Mailtrack, but the process is still simple:

1. Enter the official Rmail page.
2. Go to the “Free trial” section.
3. Fill out the form.
4. Scroll to the “Apps” section and choose Gmail.
5. Press the “Add to Chrome” button.
6. Link your email.

Once this process is completed, you will have access for a limited time (500 emails) to this extension.

How to know if an email has been read in Outlook

Finding an application that works for Outlook is usually arduous since there are few extensions currently on the market for this platform, and some of them still need to be updated. Therefore, this section will show you the best extension to check who reads your emails in Outlook.

Yesware

Yesware is another extension that we have classified as one of the best to perform this function. And this extension will allow you to know if they have read your email in Outlook. Unlike Mailtrack, Yesware is paid, but it offers a trial version. Additionally, this extension not only works for Gmail, but it also works in Outlook. One of the most notable features of Yesware is that we have access to a control panel from which we can see the emails that have been opened and those that have not.
Installing this extension is very simple:

1. Enter the official page.
2. Press where it says “Sign up with Outlook”.
3. Select your Outlook account.
4. Accept permission requests.
5. Fill out a small form.

And ready! We will now have everything ready to start the free Yesware trial.

Also Read : Email Marketing For E-commerce? Here’s How To Integrate And Automate

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Let’s take a look at these credit card with lounge access.

1. IDFC FIRST Bank’s Select Credit Card

This credit card is a game-changer. It’s not just another piece of plastic; it’s your ticket to a world of luxury and convenience. The IDFC FIRST Select Credit Cardis a lifetime free card that doesn’t skimp on the perks. You’ll enjoy unlimited rewards and all-round benefits across multiple categories.

Lounge access is just one of the fantastic features this card offers. You’ll also receive incremental rewards, a welcome voucher, and benefits that extend to movies, golf, and dining. It’s marketed as a ‘premium card,’ and rightfully so, as its benefits surpass what you’d typically expect from a zero annual fee credit card.

2. IDFC FIRST Bank’s Classic Credit Card

If you’re dipping your toes into the world of credit cards or prefer a no-annual-fee option, the IDFC FIRST Bank’s Classic Credit Card is an excellent choice. It may be an entry-level card, but it punches above its weight when it comes to benefits.

As a welcome gift, you’ll receive vouchers worth Rs. 500 to kickstart your card membership. But that’s just the beginning. This card offers premium privileges across various categories, including entertainment and lifestyle. Plus, you can earn up to 2.5% returns, which is quite impressive for a card with no annual fee. Conveniently manage your finances with secure credit card bill payment options

3. IDFC FIRST Bank’s Wealth Credit Card

The IDFC FIRST Bank’s Wealth Credit Card is perfect for those who want all-round benefits without the burden of annual fees. Despite being a lifetime free card, it offers reward points without an expiry date. This feature is usually reserved for premium cards, but IDFC FIRST Bank is changing the game.

With this card, you can accumulate rewards at your own pace and redeem them when it suits you best. It’s an ideal choice for individuals who appreciate flexibility and want to enjoy the perks of a premium lounge access credit card without the associated costs.

4. Club Vistara IDFC FIRST Credit Card

Club Vistara IDFC FIRST Bank’s Credit Card should be on your radar; as it offers some fantastic benefits, including up to 5 Premium Economy Class Tickets as joining and milestone rewards.

But that’s not all. This card boasts a more extensive reward structure, a relatively low foreign exchange mark-up fee of 2.99%, and even golf benefits. If you compare Vistara co-branded cards, this one might have a slight edge over the competition.

5. IDFC FIRST Private Credit Card

If you’re a high earner who enjoys the finer things in life, the IDFC FIRST Bank’s Private Credit Card is tailor-made for you. This super premium card offers a unique redemption option against charitable donations that can even get you a tax certificate.

With this card, you can indulge in luxury travel experiences, just like the ones offered by other cards in the super-premium category.

Conclusion

IDFC FIRST Bank has a credit card to suit every lifestyle and preference. Whether you’re a frequent traveler, a budget-conscious spender, or a high earner, there’s a card that can transform your financial journey. So, why wait? Elevate your travel experience and enjoy premium benefits with these fantastic credit cards from IDFC FIRST Bank.

Also Read : How To Avoid Credit Card Skimmers?

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The best options to personalize WhatsApp

Whatsapp offers the possibility of modifying certain content within the app, but these modifications are limited, unlike other applications, such as Telegram, where customization is easier. Despite this, there are different ways to personalize WhatsApp.

Change the chat background

Seeing the same chat background 365 days a year can become tiring, and if you use WhatsApp for many hours a day, it can become saturated. That is why below we will show how to change the background:

1. Open WhatsApp
2. Go to “Settings”, which is located at the top right.
3. Enter the »Chats» section.
4. Subsequently, click on “Background”, in this option, you can choose between several options: no background, gallery, solid colour, WhatsApp background gallery and default.

Once you have completed these simple steps, you will have a personalized background in all chats, and you can modify them as many times as you want.

Make your own stickers.

As is well known, WhatsApp offers an infinite number of stickers for free, but if there are none that satisfy you, you can always create your own personalized stickers. To do this, you must follow a series of steps:

1. Download Sticker Studio
2. We start the application and click “Start.”
3. You must select an image that you have in your gallery.
4. Once you have chosen it, you must crop the image.
5. Subsequently, you click “Create” and give that package a name.
6. Finally, your created package will appear in the start menu.

In order to upload it to WhatsApp, you must have made at least three stickers; that is, you must create two more like the one you made previously. 

Change the font size

WhatsApp has a default font size, so there are certain people, especially people with vision problems, who need a larger font size. Therefore, below, we will show how to do this:

1. Open WhatsApp
2. Enter Settings.
3. Go to the “Chats” section and choose the font size you want: small, medium or large.

Thanks to this function, you can personalize your WhatsApp so that you don’t have to strain your eyes when reading the messages they send you.

Using mods to personalize WhatsApp

As we have said before, WhatsApp allows you to customize it up to a certain limit, so modifying certain functions is restricted. Despite this, several applications work as mods, allowing you to customize WhatsApp to your liking.

WhatsApp Plus

This apk will allow you to modify everything you propose, so it is very interesting to know everything it allows you to do:

• Customize the interface.
• Send a large video.
• Hide profile image.
• Availability of different themes.

These are the most notable features of this application, and this apk will allow us to organize everything as we wish.

YoWhatsapp

This apk, like the previous one, aims to offer the user the option to customize Whatsapp, but this one focuses above all on privacy issues. YoWhatsapp is characterized by:

• Compatible with any file extension.
• A plus of privacy.
• Faster than WhatsApp itself.
• Modification of text fonts.
• Ability to send large files.

Therefore, this is a good option if you use WhatsApp for business, as it provides you with good privacy along with the ability to send files larger than 700 MB.

Also Read : WhatsApp – The Marketing Tool Of Mass Advertising

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Although this market was initially limited to a more professional area, in recent years, it has become increasingly accessible to the general public, so it is necessary to know not only how to do it but also the potential risks since, indeed, there are risks as well as potential opportunities.

Forex on mobile

The Internet and smartphones have been two of the most disruptive technologies of the twenty-first century, and thanks to this, connectivity between people around the world has increased in ways that no one could have foreseen, and in the same way, it allows everyone access to services that previously were either exclusive to professionals or required a very high effort on the part of amateur traders.

Now, this is no longer the case since anyone of legal age can trade forex as long as they have a cell phone that can connect to the Internet (it can also be done from the computer, and in fact, it is the most comfortable method for, among other things. , consult graphs and analysis) to be able to open a short or long position at any place and time, and this, of course, has risks, such as the investor not investing enough time in learning about the instruments It means doing leveraged trading and its risks, very different from a classic purchase and sale. However, many novice investors may be confused by believing that forex trading involves acquiring the currency, which is not the case.

For the rest, forex is a market well known to the most classic investors, probably along with the raw materials and stock markets. Still, it is usually the gateway for many first-time trading investors, perhaps because it handles concepts that most people are familiar with, which, thanks to technology, is very well complemented by the greater accessibility of tools such as the economic calendar, which helps to more efficiently manage information that affects the price of currencies, such as quarterly unemployment data, the CPI or a multitude of industrial indicators, to give just a few examples.

In addition, forex brokers can offer other instruments with which to trade on their platforms, which have their own characteristics and peculiarities.

Not only has the way of investing changed, but also the instruments.

Before 2009, cryptocurrencies did not exist, and today, only bitcoin is trading above $50,000 and capitalizes more than a trillion dollars. Of course, they have become another instrument for trading, although as already mentioned, they have particularities, such as that the level of leverage allowed on some platforms can be much lower since it is a very volatile asset and too high leverage would imply excessive risk even for the most experienced traders.

To understand ​​what volatility entails, look at a bitcoin graph. If you look hard enough, you will be able to find instantaneous drops of thousands of dollars from time to time that may sometimes respond only to the action of a whale. So, a trader who had correctly predicted an uptrend and opened a long position would still see his position closed against, so it is very important to consider the level of leverage used.

Also Read : How Can Traders Use Technology To Improve Their Financial Performance?

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Buttons should look like buttons.

When it comes to interacting with the user interface (UI), it’s essential that users immediately know what they can and can’t click. Each element of the design requires an effort on the part of the user to understand it. In general, the longer it takes for the user to understand the user interface, the less useful it becomes to the user.

How do users understand if a certain element is interactive or not? This is based on previous experience and visual cues to understand the purpose of the UI object. Therefore, it is very important to use appropriate visual cues (colour, shape, size, etc.) that make the element feel like a button. Visual cues contain essential information. These help structure the user interface.

Unfortunately, in many designs, the indications that a button is interactive are weak. This requires effort on the user’s part, which reduces the effectiveness of the button.

If users need help understanding what they can and can’t click on, it doesn’t matter how beautiful the design looks. When the user interface is difficult to use, this will lead to frustration for the user and the button will not be effective.

Mobile users

Weak indicators are an even bigger problem for mobile users. To understand whether an element is interactive, desktop users can use a cursor. If the element changes state, it will probably be a button. Mobile users cannot use this. To understand if an element is interactive, users must click on something. There is no other way to check if a component is interactive on mobile.

Don’t assume a UI element is clear.

In many cases, designers deliberately do not identify a button as an interactive element, assuming it should be obvious. When designing a user interface, you should always keep the following rule in mind:

A designer’s ability to identify an interactive element designation differs from a user’s. As a designer, you know what each design element should do.

Use familiar designs

Here are some examples of buttons that are familiar to most users:

• Filled button with square edges
• A loaded button with round edges.
• A button full of shadow.
• ghost button

Of the four examples, the “Shadow Filled Button” design is the most obvious to your users. When a user sees this dimension of the button, they will immediately understand that this element can be pressed.

Don’t forget the white space.

Not only the visual appearance of the button is important. The amount of white space can determine whether it is easier or more difficult to understand if it is an interactive element.

Place buttons where expected

Buttons should be placed where the user can easily find or expect them. Don’t let users start a search to find a button. If users can’t find the button, it’s likely that the user simply doesn’t know that a button exists.

Use traditional layouts and standard UI patterns as much as possible

The usual location of your buttons will help you find them. With a standard layout, users will easily understand the purpose of each element. This even applies to a button without strong labels. Combining a standard layout with a clear visual layout and enough white space will make the layout understandable.

Tip: Test your design to see if it can be found. When a user first navigates through a page containing buttons, they should be easy to find.

Tells what a button does

Buttons with a generic or misleading label can cause a lot of frustration for the user. When writing a button label, clearly state what each button does. Ideally, each button’s label should state exactly what it does.

Users need to know exactly what happens when they click a button. Let’s see this with an example. Suppose you accidentally click on something that deletes everything, and you see an error. This error asks you if you want to delete the following items with the “OK” and “Cancel” buttons. In this case, It is unclear what “Accept” or “Cancel” represents. Many users will wonder what happens when they press “Cancel”.

Instead of using “OK”, it is better to use “Delete”. This clearly indicates what this button does. You can use a red colour to indicate even more clearly that this is a potentially dangerous action.

Use a good size for the buttons

The size of a button should reflect the importance of this element on the screen. A big button means the action is important.

Prioritize certain buttons

Make the most important button really seem like the most important one. Always try to make the main action button prominent. This can be done by changing the size and using a different colour. This will draw the user’s attention.

Make the buttons finger-friendly for mobile devices.

In many mobile applications, the buttons need to be bigger. This often leads to a user clicking on the wrong button.

A recent study has found that a good minimum touch size is 10mm x 10mm.

Keep in mind the order

The order of the buttons should reflect the natural conversation between the user and the system. Ask yourself what order users expect on a screen and adjust the layout accordingly.

Let’s take as an example how to use the “Previous / Next” buttons to scroll through the pages. The forward button should be on the right, and the back button should be on the left.

Don’t use too many buttons

This is a common problem for many applications and websites. When you offer too many options, users do nothing. When designing an app or page, think about the most important actions you want your users to take.

Make use of visual or audio feedback

When a user clicks a button, the user expects you to respond with plausible comments. Depending on the action, this may be visual or auditory feedback. If feedback is received, the user may think the system needs to perform its action correctly. This will cause them to perform the same action again. This behaviour often leads to unnecessary actions.

Why is this happening? As humans, we expect feedback when we interact with a particular object. This can be audio or visual feedback, for example, as long as we have confirmation that the action has been recorded.

For some actions, such as downloading, it is valuable to demonstrate the progress of the process. In this way, the user has received feedback that the download is in progress.

Conclusion

Although buttons are common elements of interaction design, it is important to pay close attention to this. Try to design each element of the button as well as possible. Button user experience (UI) design should always be based on recognition and clarity.

Also Read : How To Check The Number Of Searches For a Keyword?

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How to choose the best Hosting for your needs

Although it is not that difficult to find a good hosting provider, you have to get serious and study the different offers well to choose the right one for your needs, which is why I will be telling you about the main aspects that you should know and take into account when choosing. Choose the hosting for your website or blog.

Identify the type of website you want.

This is very important since it directly influences the resources you will require in hosting; for example, a static HTML page that changes content very little will require fewer resources than a website with a PHP-based application that is constantly updated.

After identifying your website, you must choose the hosting plan you need.

Choose between free, shared, and dedicated hosting, depending on your needs. These are the three that are most often hired depending on the visits or the purpose of your website. If it is a blog or website that you plan to monetize and take advantage of, start with shared hosting and then move to a dedicated one if necessary. The free hosting option is only recommended for websites that you want to have for experimentation or as a hobby.

Read the experiences of the hosting company you decide to hire.

Before purchasing a hosting service, it is recommended to look for the experience of other users with the company you have in mind. You can do this on Google, and you will find positive or negative comments about the company and have a clear idea of ​​how it may turn out for you. Hire the service for a long period. And although you can read good recommendations on the internet, it is always advisable to contract for one month and then acquire for one year or more to take advantage of any available discounts or offers.

Also Read : How Web Hosting Choice Can Impact Sales On Your E-commerce Site

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However, not everyone likes it, sometimes because of regulations or graphic design and because you need a solid fan base to be part of the trends. However,  which alternatives to TikTok dominate the market?

Although many believe there is no competition for TikTok, you are wrong; although this social network is the queen, there are other options! Apps like  TikTok can be found on the Google Play Store, and there is much to choose from. This article will present some of the best alternatives that will give you the same and even more.

Triller (music video app)

Triller is a service published in 2015 that works to produce short video content; among its users, there are renowned artists such as Justin Bieber and Marshmello,  which makes it quite reliable. In addition to allowing you to create your own videos, Triller will also enable you to collaborate to produce videos.

dubsmash

This application has been on the market for many years. Dubsmash offers quite attractive content. Its primary function is allowing video creators to select audio or music content and then record the video using lip sync technology. In addition to the lip sync feature,  it can add visual effects to your video clips.

Likee, formerly known as LIKE Video.

Likee, with over 10 million users, is one of the most popular TikTok-like apps. Its operation reminds us of TikTok and  YouTube itself: in it, you can create videos about memes with a short duration. Its users can choose the videos from a wide selection of recordings on the platform, ensuring hours of entertainment.

Byte

After several years of testing, it was renamed Byte in 2020, one of TikTok’s newest alternatives. From the same creators of the now-defunct  Vine app,  which helped popularize video clips on mobile devices. Byte has its own community where videos are found by categories: “horror”, “fun”, “music”, and more. It is one of the most similar apps to  TikTok.

Also Read : How To Add Music To Instagram?

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What is Copied Content?

Copied content (or plagiarised content) refers to any content that was taken directly from another website (typically a competitor).

You see this often on website’s built by amateurs who don’t fully understand the repercussions of copying the content from another website.

It is stealing and there are no two ways about it.

Yes, your competitor might do exactly the same thing as you and thus it may be tempting to use the words they have on their website (especially if they communicate it so well). However, it is a poor SEO practice and you will be penalised for it.

Copied content can refer to:

• Content that was quite literally *copy & pasted* from another website, to your own. An exact match – which is also the easiest to identify.
• Content that is copied, though reworded and changed so that it doesn’t exactly match the original source material. Some people change a few words, others rewrite it entirely which can make it harder to spot.

What is Duplicate Content?

Duplicate content on the other hand refers to content on your website that is similar or exact to other pages.

For example, if you have a lot of similar product pages on your website, it’s not uncommon to have some duplicate content. However, this can be an issue with Google as if they spot duplicate content they struggle to determine which page is more important and your rankings will suffer as a result.

Another common duplicate content issue is when businesses sell products on behalf of another brand (e.g., a power tools supplier). What often happens is that people will copy & paste the manufacturers description of the product from the original brand website. And while this might not necessarily be deemed as “stealing” because you are selling a product on their behalf, it is almost certainly considered as being duplicate content and both parties can suffer as a result.

Following that, there are also a multitude of other technical issues that can lead to duplicate content on a website (e.g., a cloned post being published unintentionally).

What’s the difference between copied and duplicate content?

Copied content is typically ‘stolen’ content, whereas duplicate content tends to come from technical issues, or marketers not wanting to write thousands of unique product descriptions.

How can you avoid copied and duplicate content?

The easiest way to avoid falling into copied and duplicate content traps is to always produce unique content – even if it means writing 1,000 individual product pages.

Regarding the technical issues that can lead to duplicate content issues on your website, unless you are well-versed in web development and feel comfortable digging around in the back-end of your website, we’d recommend calling for professional assistance.

Not only can this SEO company in Dubai help you identify and rectify any duplicate content issues on your website, but they can also help you produce unique and engaging content of your own so you don’t feel obliged to copy & paste it from
elsewhere.

Want to outperform your competitors and dominate the Google SERPs? You’ve got to invest in quality content creation of your own!

Also Read : What Is Meant By ‘Anchor Text’? Does It Make That Much Of A Difference?

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The Emergence of Real Estate Marketplaces

Real estate marketplaces, or online property portals, have emerged due to the digital revolution. These virtual marketplaces connect buyers, sellers, renters, and real estate agents in one convenient online space. While initially gaining popularity in the residential property market, they have also quickly extended their reach to the commercial real estate sector. With widespread access to the internet and the proliferation of smartphones, marketplaces like Zillow and MyEListing.com have become integral to the modern property search process.

The main methods used to facilitate real estate transactions in the past were physical real estate offices and newspaper listings. However, by consolidating property listings, images, virtual tours, and in-depth descriptions on a single platform, real estate marketplaces have completely changed this process. Now, thousands of properties can be browsed through with just a few clicks, saving so much time and effort for both homebuyers and investors in commercial real estate.

The Benefits for Residential Homebuyers

Real estate marketplaces have empowered homebuyers with unprecedented control and information. Prospective buyers can now conduct in-depth research on properties, neighborhoods, and market trends before making decisions. They can explore properties using virtual tours, high-resolution images, and even drone footage, allowing them to gain a comprehensive view of the property from their homes.

These websites also provide:
Many filters and search choices, making it simple for buyers to focus their preferences based on criteria like:

• Location
• Price range.
• Property type.
• Amenities.

Buyers can save significant time and effort by finding houses that match their requirements entirely, thanks to this level of personalization.

The Benefits for Commercial Property Investors

Real estate marketplaces have also been a game-changer for commercial property investors. In the past, finding the right commercial property for investment often required extensive research and networking. However, with real estate marketplaces, investors can now access a vast inventory of commercial properties, including office spaces, retail units, industrial complexes, and more.

These platforms provide detailed financial data, lease terms, and property histories, enabling investors to evaluate potential investment opportunities more confidently and efficiently. Additionally, real estate marketplaces facilitate direct communication between investors and commercial property owners or agents, streamlining the negotiation and transaction process.

Empowering Commercial Real Estate Agents

Commercial real estate brokers have also gained a great deal from the growth of real estate platforms. They can reach a wider audience by showcasing their listed homes on these sites, drawing possible investors from various cities. Commercial real estate agents can grow their clientele and close agreements faster.

Real estate markets also include tools and analytics that aid commercial agents in understanding market trends, consumer demand, and pricing tactics. With this knowledge, agents can give their clients data-driven counsel, further solidifying their position as reliable consultants in the commercial real estate market.

Market Transparency and Data-Driven Insights

Commercial and residential real estate markets alike have witnessed increased transparency and access to data-driven insights through real estate marketplaces. These platforms collect and analyze vast amounts of data, including historical sales figures, market trends, and property price fluctuations.

This wealth of information empowers residential and commercial buyers and sellers to make well-informed decisions. They can compare property prices, assess market demand, and evaluate potential returns on investment. Ultimately, this data-driven approach fosters fairness and efficiency in both property markets, benefiting all parties.

Challenges and Future Trends

While real estate marketplaces have revolutionized property transactions but face particular challenges, one significant concern is ensuring the authenticity of listings and preventing fraudulent activities, especially in the commercial real estate market. Platforms have taken steps to implement verification processes, but ongoing vigilance remains crucial.

As for future trends, real estate marketplaces are expected to continue evolving with technological advancements. Virtual reality (VR) and augmented reality (AR) will likely play an increasingly prominent role in property tours for both residential and commercial properties, providing an immersive experience for potential buyers and investors alike. Additionally, artificial intelligence (AI) could further enhance data analysis, predict market trends, and provide personalized recommendations to users.

The processes for purchasing and selling both residential and commercial property have undergone a digital transformation thanks to real estate platforms. These platforms, which provide ease, transparency, and data-driven insights, have revolutionized how consumers look for houses and investors look for business prospects. Real estate marketplaces will become more and more crucial in determining the direction of the real estate business as technology develops. Real estate marketplaces have become a necessary tool, making property transactions more effective, transparent, and open to all, whether a family is looking for their dream house or an intelligent investor looking for a lucrative commercial property.

Also Read : Amazing Tech To Use In Real Estate

The post Tech And Real Estate Marketplaces: The Digital Revolution In Property Buying And Selling appeared first on Stuff In Post.

Bite size chunks!

In this article, we’ll start you off with ‘anchor text’. What is it and just how important is it in SEO?

What is anchor text?

Anchor text refers to the blue ‘clickable’ text in a hyperlink on a web page or document. These allow users to identify what the link is pointing to and thus be able to navigate accordingly.

What’s an example of anchor text?

Here’s an example of what anchor text looks like on the page:

• “It is also important that you optimise the slugs (or URLs) on each page of your website. If your slugs are too long and complicated it looks untidy and may confuse your readers. While this doesn’t necessarily impact your SEO, you should still aim to shorten your URLs as it is a positive UX feature.”

In this example I am talking about the importance of optimising the slugs on each page of your website and then I have linked to an external resource that will teach you why and how to do this.

I could have written longer anchor text (e.g., “why and how to shorten your URLs”), but in this case there is enough context provided.

Does anchor text make much of a difference? Is it important for SEO?

While anchor text might seem insignificant, getting it right is actually rather important.

• Anchor text lets Google identify what the linked web page is all about.
• More importantly, anchor text lets your users know what the linked web page is all about so they can decide whether it is a page they are interested in visiting.

The fact is, if your anchor text is somewhat vague, most of your users will be less inclined to click on it. And those who do follow the hyperlink and end up on a page that isn’t relevant to them, they’re going to immediately abandon the page, thus signalling to Google that the linked web page isn’t all that helpful.

Link with intention.

What are the different types of anchor text?

There are a variety of anchor text types to be aware of:

• Exact match: an exact match anchor text includes the exact focus keyword targeted on the linked page (e.g., “SEO services” to a web page targeting “SEO services”). Google likes exact match anchor text, but that doesn’t give you an excuse to overuse it.
• Partial match: a partial match anchor text includes a variation or closely related keyword (e.g., “SEO services” to a web page targeting “SEO agency”).
• Branded: branded anchor text uses the brand name instead (e.g., “Facebook” when linking to an article about Facebook).
• Generic: generic anchor text could be something like “Click here”.
• Images: image anchors are images that are clickable and Google will use the image alt text as the anchor.
• Pure links: pure links simply include the URL itself and no anchor text (e.g., www.stuffinpost.com)

Best practices when writing anchor text?

• Keep it relevant.
• Keep it short and sweet.
• Frequently mix up your anchor text.
• Make sure it appears natural. Don’t force it!

Also Read : Here’s Why Google Should Not Be The Driving Force Behind Your SEO Strategy

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